Secondary search engines

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Secondary search engines

Solution Secondary search engines
Secondary search engines are targeted at smaller, more specific audiences, although the search
engine’s content itself is still general. They don’t generate as much traffic as the primary
search engines, but they’re useful for regional and more narrowly focused searches. Examples of
secondary search engines include Lycos, LookSmart, Miva, Ask.com, and Espotting.
Secondary search engines, just like the primary ones, vary in the way they rank search results.
Some rely more heavily on keywords, whereas others rely on reciprocal links. Still others might
rely on criteria such as meta tags or some proprietary criteria.
Secondary search engines should be included in any SEO plan. Though these search engines
might not generate as much traffic as the primary search engines, they will still generate valuable
traffic that should not be overlooked. Many users of secondary search engines are users because
they have some loyalty to that specific search engine. For example, many former AOL users
who have moved on to broadband Internet service providers still use the AOL search engine
whenever possible because it’s comfortable for them.

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Article details

Article ID:	4
Category:	Seo Facts
Date added:	2010-03-08 20:24:12
Views:	16
Rating (Votes):	(1)

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